How to Sell a House Using a Private Radio Transmitter
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When you sell a house, you put a sign in the front yard with your phone number and an ad in the paper. But, how do you grab the attention of passers-by who may be interested in the home but not motivated enough to actually pick up the phone and call you?
Open houses are one solution, but they’re not a 24-hour solution. As a result of this dilemma, more real estate agents are turning toward private radio transmitters to do their talking for them.
Private radio transmitters, also sold as the “Talking House” product, allow you to broadcast – on a low-power radio frequency – a short recorded message with information about the property for sale. But, how does it work? Do you need a license? For answers to these questions and more, keep reading.
How does it work?
The private radio transmitter is typically installed right inside the home that is for sale. Meanwhile, you can post a sign outside instructing passers-by to “tune in” to your frequency to find out about the home.
How easy are they to use?
Small radio transmitters are remarkably easy to use. If you’ve ever used a basic car radio adapter for your iPod or mp3 player, then you can use a private radio transmitter.
Most units simply plug into the wall and either hook up to a player or allow you to record a message with information about the house right onto the machine.
Do you need a radio license?
No, you do not need an FCC license if you get a low-power transmitter. Of course, if you’re purchasing a commercial or ultra-powerful transmitter then you’ll need one. However, most of those products aren’t sold to the public.
What if I have two properties next door to each other?
Then, you simply set your two private radio transmitters to two separate frequencies. Otherwise, the two transmitters will conflict with one another, creating a soup of combined messages.
Will it bother my clients?
No, a private radio transmitter is typically completely silent and a very small drain on electric power resources. The only inconvenience may be passing cars stopping close to the house to tune in and get more information.
Private radio transmitters are also a powerful lead generating tool for attracting new clients. By setting yourself apart from other real estate agents and offering your clients such a unique selling tool, you’re sure to start attracting leads and new prospects.
